ARLU Blood Orange Rum

Product Information

He adds: “As better weather approaches, there’s lots of opportunity to offer high quality RTDs too. Mangrove’s Gillett agrees that consumers are looking for “genuine authentic rums with natural flavours”, and he adds that flavours such as pineapple have done well. He says: “We are seeing a huge amount of innovation in flavoured and spiced rum at the moment and almost any flavour is being added with mixed results. There are all kinds of exotic flavours of rum now appearing, but could too much choice pose a challenge for retailers?

In addition, we have our rum brand, ARLU Rum, which is a range of spiced and flavoured rums imported from the Caribbean and blended with unique flavours and spices in the heart of Manchester. Shoppers can choose from Blood Orange, Passionfruit and Mango or Original Spiced flavours. Historically, adding spices and fruit to a blend of rums was used to mask undesirable qualities in the spirit. Today, however, spiced rums are proving very popular, thanks to the huge variation in flavours. ARLU has seen similar growth and has secured several regional listings including Coop and Booths which is very encouraging. So, are you saying this is a venture born out of sheer laziness?” asks Liam. It could be. Nothing wrong with that, mind you. Amy laughs. “Well, everyone who’s walked past has asked ‘why hasn’t someone done this before’?” she says. Sounds like they’re onto something.

When we arrived, the rum room was busy. People had dressed up for the festival, with flowery shirts being standard attire for gentlemen, mine included. Together we did a couple of circuits of the room, stopping to sip samples and chat to the brand representatives. We learned a lot about rum, almost without fail the reps were generous with their knowledge and their samples. Together we sipped rum which had been aged in bourbon casks; we tried some aged in sherry casks and even one with had spent some time in a port cask. Finders Keepers officially opens on Friday 25th August at 3pm, and the first 30 people through the door on Friday, Saturday and Sunday will get a free glass of fizz on arrival. Having grown from a small business, located in Liam’s Didsbury-based living room, when it first began in 2017, Alderman’s Drinks has gone from strength to strength to become a multi-million-pound business.

Rum tastes good. And it’s a category which delivers great serves, which put smiles on faces. We need some of that. There’s also a lot of new choices out there, such as Copalli.” Despite the pandemic, there’s been a lot of innovation from the brand over the past 12 months. We also recently announced the launch of our 1.75-litre sharing bottles across our Spiced, Pineapple, Mango, Raspberry, Passionfruit and Lime variants, a move that was very much in reaction to ongoing calls from Dead Man’s Fingers fans on our social media channels.” Didsbury Blood Orange & Ginger Gin is a refreshing drink that awakens the senses with a zesty orange burst, tart grapefruit and warming ginger.

We have lots of exciting plans in the pipeline for this year – we’re looking to ramp up our marketing spend as we look to scale the brand nationally. Our panel – made up of 10-accredited spirits experts and rum-loving consumers – put 35 spiced rums to the test, spanning supermarket steals to big-brand bottles. She says: “This could be supporting sustainable producers, profiling the overlooked or marginalised, or championing brands that place provenance, heritage or family at the heart of what they do. The fresh new look differentiates between the two variants and aims to support shelf standout whilst maintaining simplicity. Fruit Fusions 5.5% will feature a silver capsule colour, whilst the 9.0% offering will vary in colour depending on the flavour. With its unique focus on low-alcohol meads, Bemuse has reinvented the style to produce an enjoyably fresh drink and, also, create a pioneering drinks category. A light, social, low-alcohol and low-calorie drink, the Bemuse mead range can be enjoyed all year round, on their own or as an accompaniment to food.” ​ ​

The Blood Orange Rum and Blood Orange Gin RTD cans are not only both fail-safe fan favourites, they provide a fun Halloween tipple at our usual premium quality. He says: “We saw lots of love from traditional rum drinkers and new consumers coming into the category.” Their meticulous approach to this sweet spirit means each bottle takes six months and thirty-five recipes to complete! New variants also came from Spirited Union Distillery last year. The producer launched four botanical rums: Queen Pineapple & Spice, Sweet Orange & Ginger, Pink Grapefruit & Rose and Organic Coconut.Made by rum lovers by blending the best rums from the Caribbean and leaving them to rest in oak barrels before infusing with Jamaican vanilla and ginger for an incredibly smooth, versatile spirit. CWF’s Smith, says retailers need to put special editions, WIGIGs and themed products at the forefront of their offering.

Distilled from sugar cane molasses fermented for five days using a mixture of red wine and rum yeast, the resulting liquid is then double-pot distilled to create a flavoursome white rum with rich tropical flavours and hints of dark berries. Zest the blood orange and combine on a plate with granulated sugar. Dampen a chilled glass and rim with mixture. To maximise sales, we believe retailers should work regionally and champion fast growing brands. In fact, many already do. We’ve seen this work to great mutual success as it helps retailers to meet the needs of their shoppers within different regions, while enabling brands like ours to showcase our range and grow from a regional into national footprint.The new hard seltzer is now available and comes in three flavors: lime, mint and elderflower; raspberry, hibiscus and lime; and finally lemon, ginger and grapefruit. Portobello Vodka Rum can span the full spectrum of colours, from the light and mild white rums (which are perfect as a mojito base), through to aged golden rums that have developed a more complex taste. Fruit fusion and flavored wine brand Echo Falls has unveiled a new look for its Fruit Fusions 5.5% and 9.0% portfolio. By launching the range direct to consumer, we can also establish Nine Yards as a fun brand that fits seamlessly into consumers’ lifestyles.”​ It’s now not uncommon to find a massive array of flavours, spices and variations on rum – which can often be overwhelming for someone who’s just looking for what tastes best and gets them drunk fast.